Social media’s trending with The Social Network unsurprisingly jumping straight to number one with takings of almost $2.7 million over Saw VII 3D, which on half the number of screens made $930,000. The geri-action thriller Red came in second on $1.73 million, only just holding back Paranormal Activity 2 and Life As We Know It each in their second week.

Despicable Me still hangs in the top 10, the animated film close to reaching the $22 million dollar mark. The new releases this week have a largely international flavour, particularly with two French films (Gainsbourg and Anything For Her), as well as Melbourne-filmed horror The Loved Ones, but the low-brow comedy Jackass 3D should fare best.

Weekend Ending Oct 31st, 2010.

# Film Title, Distributor, Box Office

1 THE SOCIAL NETWORK, SONY PICTURES, $2,687,927
2 RED, ICON, $1,739,643
3 PARANORMAL ACTIVITY 2, PARAMOUNT, $1,486,704
4 LIFE AS WE KNOW IT, ROADSHOW, $1,277,034
5 SAW VII 3D, HOYTS, $930,808
6 THE TOWN, WARNER BROS, $813,902
7 EAT PRAY LOVE, SONY PICTURES, $690,643
8 RESIDENT EVIL: AFTERLIFE, SONY PICTURES, $391,119
9 MADE IN DAGENHAM, PARAMOUNT/TRANSMISSION, $230,930
10 DESPICABLE ME, UNIVERSAL, $150,936

(Source: mpdaa.org.au)

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