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Iron Man 2 ARG: AccuTech viral website

Iron Man 2 ARG: AccuTech viral website

Marketing campaign heats up for Iron Man sequel
By Anders Wotzke
Apr 7, 2010

It’s just under a month away until Iron Man 2 blasts its way into Australian cinemas on April 29,  which is surprisingly a week before its US release date (let’s not ask questions just in case it’s a mistake, ok?). Like most big budget blockbusters nowadays, the marketing campaign for the film includes an Alternate Reality Game (ARG) that sees faux, viral websites emerge online that are based from within the film’s world.

I’ve just been informed of a new website going live for AccuTech Research and Development, a subsidiary company of Stark Industries (that site went live last week). You can see the new website for yourself here.

The website contains a media release and promotional video for the companies latest achievement; the HazTech Exoskeleton. Here’s what the press release has to say:

Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures.

In a video released today at www.starkexpo2010.com/accutech/ a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Stark Expo 2010.

Charles Healey, CEO commented: “Putting aside the obvious commercial applications of HazTech, our priority is to unlock its humanitarian potential. By better protecting the lives of peacekeepers and emergency rescue teams, we can help them save the lives of others.”

And here’s the video in case you’re too lazy to go to the site and see it for yourself! A few more are planned over the coming weeks, so stay tuned.

Oh and in case you were wondering, Stark Expo is actually the film’s (US) release date, not an actual expo. Would be pretty darn cool if it were real, though.

Follow the author Anders Wotzke on Twitter.

Category: News
Date Published: April 7th, 2010
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