Oh Twitter. Thanks to you, now everyone can be a film critic. Yes, even . She had no issues calling Twilight: Eclipse “the best movie ever!!!!!!!!!!!!!!” Look out, Citizen Kane.
That’s the kind of hyperbolic praise few professional critics will ever bestow on a film, but it’s exactly what movie marketers want to hear, and more importantly, want YOU to hear. No one can deny that in the age of ’140 characters or less’ professional film criticism is losing ground to the bite-sized opinions of casual filmgoers. At this rate, it mightn’t be all that long until a quote by carries the same weight as, say, Roger Ebert. When that happens, movie posters might look something like this…
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Note: The Twitter accounts and quotes pictured above are fictional (excluding I Am Legend… E! critic Ben Lyons actually said that). Otherwise, any likeness to actual persons is purely coincidental.
Follow the author Anders Wotzke on Twitter.