The interrelation between a group of people and the happenings for them on this marketing and consumer bonanza of a day tie a complicated knot, untangled throughout an entertaining romantic comedy.

Valentine’s Day involves a cleverly constructed plot, using simple but relatable life situations including adultery, virginity, single life, work, sexuality, national service and how can we forget, love. It’s a wonder how all of these themes are engaged without an equally busy screenplay, but a casual ‘fly on the wall’ approach gives the viewer the chance to look in on the excitement.